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Market Research

 Qualitative Experts

  • Conventional Focus Groups / IDIs

  • Shop Alongs

  • In-Home

  • Off-Sight

  • Online Focus Groups / Bulletin Boards

  • Website Evaluation

Quantitative Experts

• Segmentation-Understanding the Consumer 

• Positioning Studies – Understanding the Marketplace 

• Brand Equity Studies – Understanding the Brand and Building with Integrity 

• AdHoc – Customer Satisfaction, Concept & Advertising Testing, etc.

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